From January to May 2023, I worked as a Social Media Intern for the Indiana Pacers and Fever, where I primarily served as a gameday social media assistant for the Boomer, Hype Crew, Pacemates, and Power Pack accounts. My responsibilities included capturing and editing phone footage for Instagram Stories using Slate, as well as editing press conference videos for the team's YouTube channel. Additionally, I organized and labeled photos in Greenfly and contributed creative content ideas tailored for each social media platform. This role allowed me to develop a well-rounded skill set in managing and producing engaging social media content.

During my first game, I filmed a video that quickly garnered 4,000 views on Twitter. This early success was both rewarding and validating, showcasing the immediate impact of my content creation efforts and setting the tone for my work moving forward.

I edited this video, which went viral on TikTok, amassing 2.6 million views and 106,000 likes. It also gained significant traction on Instagram and Twitter, with 205,000 views and 8,000 likes across both platforms.

During office hours, I brainstormed content ideas for TikTok and Instagram Reels, including one where I asked players to predict the winner of the men’s NCAA basketball tournament. This interactive approach engaged both athletes and fans, sparking lively discussions on social media.

I was with the Fever during the 2023 WNBA Draft, where I edited and captioned a video that quickly gained traction. Across Twitter and Instagram, it garnered 53,000 views and 5,000 likes, highlighting its strong engagement.

I devised a creative transition video idea for TikTok to reveal the new Fever jersey, which gained 3,000 views on the platform.

Grace Berger, one of the Fever’s 2023 WNBA Draft picks, was featured in several videos I edited, including press conferences and behind-the-scenes footage. These videos were shared across the Fever’s social media accounts, helping showcase her journey.

Instagram Story Content

At Indiana Pacers games and Fever events, I captured footage on my iPhone and used Slate to craft engaging Instagram Stories. Here are a few examples.