Hello! My name is Lauren Booher, and I am originally from Saline, Michigan, located ten minutes south of Ann Arbor. Growing up around the University of Michigan and Detroit fostered my enthusiasm for sports and creative storytelling.

I pursued those passions at Indiana University Bloomington, where I earned a Bachelor of Arts in Media with a minor in Sports Marketing and Management in December 2024.

My education and experiences have fueled my passion for crafting unique narratives for brands and athletes, while proudly championing the presence of women in sports.

When I’m not creating content, you’ll find me traveling the world, watching Netflix, or working out at Orangetheory Fitness. I also have an endless love for the performing arts, from catching Broadway musicals to attending concerts to listening to Spotify.

BRANDS I’VE WORKED WITH

HOW I ELEVATE BRANDS

CREATIVE STORYTELLING

Everyone has a story. Storytelling is one of the most powerful ways to connect with people. Whether it's an athlete's journey or a brand's evolution, the ability to craft a narrative that speaks to the heart of who they are drives me. I thrive on discovering unique angles and perspectives that bring stories to life and resonate with audiences.

BRAND-ALIGNED CONTENT

From visuals to captions, every element is intentional and cohesive across platforms. Whether maintaining a professional tone, embracing a playful style, or amplifying a brand’s mission, I ensure every post feels authentic and aligned with the bigger picture—resulting in a presence that stands out and resonates with the right audience.

DATA DRIVEN-GROWTH

By analyzing performance metrics and audience behavior, I uncover what resonates and optimize strategies for maximum impact. This includes tailoring platform-specific content for Meta, X, TikTok, and Shorts to ensure each piece performs where it matters most. My goal is to turn analytics into action, ensuring content not only captures attention but drives measurable growth.

SOCIAL MEDIA ANALYTICS

    • Leveraged Sprout Social and TikTok Studio analytics, increasing engagement by 4% among 39K followers

    • Led 5-month creative production for softball’s 50th season with Sony Cinema Line cameras, boosting views by 332%, likes by 244%, and shares by 122% across Meta and Twitter year-over-year

    • Increased engagement by 120% within 4 months across Instagram, X, and Facebook year-to-year

MY WORK